Web marketing reading list

A picture is worth a thousand words - based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they'd probably prefer absorbing information straight from the infographic. What's not ...

Given the popularity of infographics, you'd be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links. The last time I created an infographic I used - wait for it - Microsoft Excel.

Several weeks ago I noticed my agency was spending way too much time on our clients' social media marketing campaigns and not enough time on the rest of inbound marketing channels. So we decided to do some research on social media software that would help us improve our workflow.

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

by Kristi Hines 11/06/2012 Looking to boost your knowledge about conversion rate optimization? Here on The Daily Egg, we publish quite a bit on conversion optimization. And here are 17 blogs (in no particular order) that also regularly cover conversion optimization topics written by conversion rate optimization experts.

Facebook's modifications to fan pages - most importantly the shift to Timeline - has reduced the use of specialized, third-party marketing apps. However, that does not mean these apps have gone away. Many offer promotional opportunities not found within Facebook's native platform.

An enormous list of 47 Top Usability Testing & CRO Tools for Improving Site Performance recommended by two of the top names in the usability field: Rob Jackson (Elisa DBI) & Craig Sullivan (perhaps better known as @OptimiseOrDie).

Since I started working in digital marketing around four years ago, I've found and used hundreds of free tools with the intention on making my working life easier. Of these hundreds of tools, here are some of my favourites that I now use religiously. SEO Tools 1.

Apple Newsstand Magazines Fly Off the Shelf! Most people think of iPhone or Android Apps as a one time purchase form the App store. Typically you can monetize these further by sending out "push notifications" to your users. Imagine you could sell an app that can generate a steady recurring income, each download would instantly become even more valuable.

As we head into the holidays, we're looking back at our own metrics for top posts of the year, and we wanted to share a recap of the most read stories in several categories on Search Engine Land. In the Search & Analytics column, our experts cover everything from the basic installation of tracking codes [...]

Top DoFollow Webmasters Forums To Increase Backlinks Hello guys, I know that all of you know about importance of DoFollow Blogs and DoFollow Forums in order to get pretty high PageRank (PR). Why SEOs focus only on DoFollow Blogs and DoFollow Forums? Because they know that if they want fruits then use the dofollow attribute and that helps you to boost your backlinks and give link love.

An exhaustive SEO audit it's the operative base of a successful SEO process since it allows you to not only identify which aspects of the site need to be optimized from a technical and content perspective to improve its crawlability, indexability and relevancy, but also to understand the "platform" of your client Web business, detect linkable assets opportunities and assimilate its unique selling proposition that will definitely help you to develop much more consistent and effective link building strategies that align and make the most out of each available opportunity.

Several weeks ago I noticed my agency was spending way too much time on our clients' social media marketing campaigns and not enough time on the rest of inbound marketing channels. So we decided to do some research on social media software that would help us improve our workflow.

Today's post is about broken link building. It's been a popular topic in the industry, but I also noticed that SEOmoz didn't have a lot on the subject, so I thought it would be nice to write a kick-ass piece for the large SEOmoz community. Now, on to the post.

Apple Newsstand Magazines Fly Off the Shelf! Most people think of iPhone or Android Apps as a one time purchase form the App store. Typically you can monetize these further by sending out "push notifications" to your users. Imagine you could sell an app that can generate a steady recurring income, each download would instantly become even more valuable.

In today's tutorial, we're going to be looking at one of Google Analytics' most recent additions to its feature set; Experiments. Using this tool, I'll be showing you how to serve up different variations of a page to determine which one is the most successful in converting visitors to the site.

Do you want your photo displayed on search results in google for any articles you write on your blog? By having your photo displayed it will improve the click through rate and will also help with your personal branding. In this article we explain in more detail what author rich snippets are and how to set them up.

Today's post is about broken link building. It's been a popular topic in the industry, but I also noticed that SEOmoz didn't have a lot on the subject, so I thought it would be nice to write a kick-ass piece for the large SEOmoz community. Now, on to the post.

Like most search engine optimizers, you probably get tired of the link building grind: spending hour upon hour researching bloggers, emailing and tweeting at those bloggers, spending even more time slaving over your blog posts only to be told it's "not the right fit for us." It can be painful to build links.

So here's the truth - I used to suck at project management. But over the years I've determinedly turned myself into a half-decent project manager. Why? What was the driving force? At the end of the day, I never have and still don't care that much for project management.