Mobile for Communicators

While composing email on mobile phones is still a tricky mire of text prediction and flawed virtual keyboards, email reading is quickly s...

There are currently about 1.3 billion smartphones in use globally. By 2017, it's expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves.

Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is becoming one of the most popular activities conducted on such devices. Mobile email open rates dominated those on desktop and webmail in December 2013, and marketers are seeing great returns on mobile marketing emails, as well.

Think your smartphone is smart? You ain't seen nuthin' yet. The technology that powers mobile is in the process of spreading, well, everywhere-and the world around us is going to be radically transformed as a result. Think of it as the next big phase in the evolution of mobile computing.

By Todd R. Weiss | Posted 2013-12-24 Email Print By building Websites designed for mobile devices, developers can help sites increase mobile transactions and sales. With the millions of mobile devices out in the marketplace, Website developers need to be sure that the sites that they build and maintain are always optimized to work well on mobile devices so that sales can be closed and revenue can be generated.

By Lauren Johnson December 18, 2013 CPG, auto get mobile right Consumer packaged good brands and automakers are averaging some of the highest click-through and engagement rates in the industry by focusing on engagement rather than conversions, according to a new report from DG Mediamind.

Back in 2006, two enterpreneurs called Kraig Swensrud and Sean Whiteley started a business based around the idea that Salesforce could be used for more than just helping salespeople organise their accounts and targets.

Almost half of mobile phone users polled by CIRP singled out Facebook as one of their three most used apps. (Credit: James Martin/CNET) Facebook is tops among mobile users, at least based on the results of a recent survey.

While connected TVs are decidedly the most popular way for US internet users to watch streaming TV shows and movies overall, various apps, websites and video services are also making it possible to untether TV from the living room entirely. And mobile video viewers are most open to ad support.

TweetBe Sociable, Share! Tweet Related columns: Growing Forces in Mobile Tweet As seen last week in Barcelona, the mobile industry is red hot. The media sector will have to work harder to capture its share of that growth. The 2013 edition of the Mobile World Congress held last week in Barcelona was as large as(...)

While connected TVs are decidedly the most popular way for US internet users to watch streaming TV shows and movies overall, various apps, websites and video services are also making it possible to untether TV from the living room entirely. And mobile video viewers are most open to ad support.

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the cor...

Premium Swiss chocolate manufacturer and retailer Lindt & Sprungli USA recently launched a redesigned Web site that leverages responsive design to streamline checkout for mobile users. The new Lindt.com site is more interactive and features a stronger visual look for both desktop and mobile devices.

Tablet users frequently switch between devices The vast majority of consumers who use tablets also own a host of other web-enabled devices. From laptops to game consoles to smart TVs, tablet owners overindex in tech device usage-particularly smartphones-compared to the average consumer, according to a new eMarketer report, "Tablet Users' Multidevice Habits: Connected Morning, Noon and Night (But On Different Devices)."

We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content. Content being broken down into individual components and re-aggregated is the result of the rise of mobile technologies, billions of screens of all shapes and sizes, and unprecedented access to data from all kinds of sources through APIs and SDKs.

By Rebecca Borison August 29, 2013 Whisky brand Maker's Mark recently launched a new mobile Web Site to accommodate the increasing traffic it is seeing from the medium. The new mobile site highlights the brand's focus on heritage, craftsmanship and quality and reflects feedback from fans.

New international research by mobile interaction specialist tyntec and YouGov reveals startling variations in mobile and social usage bet...

A new Pew survey found that the percentage of people who have Internet access at home rises from 70% to 80% when factoring in smartphones. Pictured, the Samsung Galaxy S4 smartphone. (Don Emmert / AFP/Getty Images / ) While a growing percentage of U.S.

People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile.

GET UPDATES FROM Andy Plesser Videos ads on tablets often grab a viewer's attention more because tablets are highly personal devices and consumers are usually holding them in their hands, says Kara Manatt, VP, Consumer Research Strategy at IPG Media Lab in an interview with Beet.TV.