BrightonSEO September 2013

Silicon Beach Live Blog at BrightonSEO

Storified by Silicon Beach · Fri, Sep 13 2013 08:45:03

SEO kickers for BBC Sport - WImbledon 2012, Euro 2012.

Getting all the keywords into 55 words in a headline is essential.

The individual is often bigger than the event (e.g. Andy Murray over Wimbledon)

BBC Sport SEO talk now. Fact: BBC Sport has over 15 million visitors a week and 52% view on tablet or mobile.

Epic prize just given out at #BrightonSEO … Google (sun)Glasses!
— David Clare · Fri, Sep 13 2013 08:36:41

It's the lightning talks in a second - after the Google updates/pop #1s competition

Top tip #1: Pay a popular writer to gain trust and influence.

Top tip #2: Paid media - pay to get your content in front of people

Top tip #3: Work with the right people

Tim Grice

Unlike Google, Facebook ads can't be compared over time as the audience changes as well as the ads - Stephen Croome #BrightonSEO
— SEOptimise · Fri, Sep 13 2013 07:41:46

#BrightonSEO http://twitter.com/experiencedays/status/378529155421175808/photo/1 · Experience Days

There's no point building links if you've got no leverage. Make yourself worth talking about. #brightonseo http://twitter.com/OandG/status/378529319485583361/photo/1 · Oliver & Graimes

The only way you can get editorial links is by having something worth talking about. Create content that people want to share, but remember you still need to promote it yourself.

In order to rank organically, you have to deserve to rank organically, which means you need to add value and become a brand.

Free pick and mix. #win #brightonseo · TheDivineMrK

Really good #BrightonSEO today. Speakers include Twitter (no mention of the IPO), Google, Moz and BBC Sports (yes i want that client).
— Malcolm Graham · Fri, Sep 13 2013 07:34:29

#BrightonSEO Once again, when we talk of content, loosely-related high quality videos are all we can really give as examples of success.
— Thomas E. Albone · Fri, Sep 13 2013 07:34:30

Tim Grice now - all about E-commerce SEO and why it's not dead

Attract rather than sell links - with content like this:

#Sk8seeing - Brighton on a Skateboard Video hotelclub.com/sk8seeing/brig… nice video shown by @lisadmyers at #brightonseo
— Silicon Beach · Fri, Sep 13 2013 07:29:26

Top Tip: Use filters to rank individual pages for the long tail query