April 2013 saw the seo landscape become unrecognisable effecting users of Search and seo specialists alike. The changes in Google Search have been so dramatic after Penguin that large amounts of seo agencies have went bankrupt. A competitive search phrase usually produces no less than 10,000 hits per month yet many seo companies use examples of rankings they have achieved for terms that get less than 100 hits per month! A total waste of money. Michael McGrath owns and operates McGrath Enterprise Seo. Michael McGrath offers amazing tips and advice over at seo services tool bar. In addition tens of thousands of employees who had been employed in the internet marketing industry have lost their jobs. Meantime the search engine giant increased their paid advertising revenue by 42%. Many search engine optimization agencies did survive Penguin. However, it is not due to their search engine optimization knowledge. It's simply because they can land new clients. In recent times, due to all the changes in search, it is not possible to rank sites with pre-penguin seo. One might be mistaken for thinking that the only harm done in seo was the loss of jobs and the closing of seo companies due to their inability to adapt to the constant Google changes. The lose of jobs and failures of seo companies is not the worst thing to come out of all the Google madness. Something that is rarely touched upon. This is due to the simple fact that there aren't enough good Seos left who can see what it happening. Most seo professionals worth their salt that about 99% of the will be unable to continue for long due to the simple fact that they can't get results for the customers. Though what these professionals don't often address is the fact that these inferior seo charlatans are not purely failing their clients in the SERPs they are actually destroying their rankings and online reputation with Google! These agencies are in fact utilising, not just outdated off-page seo practices but are using, seo processes that are 100% detrimental to the longevity and sustainability of the websites that they are claiming to help. It is only the very best companies such as facebook have expanded while inferior companies have closed their virtual doors. The great majority of seo businesses, even well known ones, are using outdated procedures that are based on on heavy use of exact match keyword anchor text. This is placing their client's valuable web properties at extremely high risk. And, unfortunately it is becoming more evident with each passing day that non big brand names cannot and will never recover from Penguin. Unfortunately most clients of these seo companies are totally unaware of the danger they are putting their sites in. Although there are still plenty of seo agencies around there are not that many who can actually produce results. Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition. Many of these companies do not worry that they cannot produce results because they simply recycle their client list taking on new clients as the disillusioned clients leave. It is truly unfortunate that some seo agencies wilfully perform seo techniques that they know do not work and can even harm their client's sites. What's more they look at their clients merely as a paycheck and are constantly actively looking for new clients because they know they will lose the ones they already have due to their poor seo practices. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use. Are they open about the techniques they use? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and explains how they intend to rank your site. Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for. If examples of rankings are given to check the exact match search count on the Google keyword tool or have someone else do it for you. Are those keywords generating enough traffic to make the claims by the seo company stand up, or do their claims fall short because the keywords ranked are worthless? You should always employ the seo services of genuine seo businesses to perform your seo. If you select an inferior seo service then you will get inferior results that may even and probably will damage your brand online.
Storified by giddypan2267 · Thu, Sep 05 2013 05:11:17
A competitive search phrase usually produces no less than 10,000 hits per month yet many seo companies use examples of rankings they have achieved for terms that get less than 100 hits per month! A total waste of money.
Michael McGrath owns and operates McGrath Enterprise Seo. Michael McGrath offers amazing tips and advice over at seo services tool bar.
In addition tens of thousands of employees who had been employed in the internet marketing industry have lost their jobs. Meantime the search engine giant increased their paid advertising revenue by 42%.
Many search engine optimization agencies did survive Penguin. However, it is not due to their search engine optimization knowledge. It's simply because they can land new clients.
In recent times, due to all the changes in search, it is not possible to rank sites with pre-penguin seo.
One might be mistaken for thinking that the only harm done in seo was the loss of jobs and the closing of seo companies due to their inability to adapt to the constant Google changes. The lose of jobs and failures of seo companies is not the worst thing to come out of all the Google madness. Something that is rarely touched upon. This is due to the simple fact that there aren't enough good Seos left who can see what it happening.
Most seo professionals worth their salt that about 99% of the will be unable to continue for long due to the simple fact that they can't get results for the customers.
Though what these professionals don't often address is the fact that these inferior seo charlatans are not purely failing their clients in the SERPs they are actually destroying their rankings and online reputation with Google! These agencies are in fact utilising, not just outdated off-page seo practices but are using, seo processes that are 100% detrimental to the longevity and sustainability of the websites that they are claiming to help.
It is only the very best companies such as facebook have expanded while inferior companies have closed their virtual doors.
The great majority of seo businesses, even well known ones, are using outdated procedures that are based on on heavy use of exact match keyword anchor text. This is placing their client's valuable web properties at extremely high risk. And, unfortunately it is becoming more evident with each passing day that non big brand names cannot and will never recover from Penguin.
Unfortunately most clients of these seo companies are totally unaware of the danger they are putting their sites in.
Although there are still plenty of seo agencies around there are not that many who can actually produce results.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
Many of these companies do not worry that they cannot produce results because they simply recycle their client list taking on new clients as the disillusioned clients leave.
It is truly unfortunate that some seo agencies wilfully perform seo techniques that they know do not work and can even harm their client's sites. What's more they look at their clients merely as a paycheck and are constantly actively looking for new clients because they know they will lose the ones they already have due to their poor seo practices. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use.
Are they open about the techniques they use? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
If examples of rankings are given to check the exact match search count on the Google keyword tool or have someone else do it for you. Are those keywords generating enough traffic to make the claims by the seo company stand up, or do their claims fall short because the keywords ranked are worthless?
You should always employ the seo services of genuine seo businesses to perform your seo. If you select an inferior seo service then you will get inferior results that may even and probably will damage your brand online.
