Since 04/24/12 when Google dropped the Penguin hammer there have been even more alterations in seo and with seo services. The poor quality changes in Google Search have been so shameful and dramatic after the Penguin update that huge numbers of search engine optimization agencies have went bankrupt. Worse than useless because it costs the client money. Michael McGrath owns and operates McGrath Enterprise Seo. The McGrath Team offer amazing tips and advice at the site seo services blog - http://www.mcgrathenterpriseseo.com/blog. In addition 10s of thousands of workers who had previously been employed in the internet marketing industry have lost their jobs. Meantime the search engine giant Google raised their paid advertising revenue by 42% (what a co-incidence!. Some seo agencies did survive Penguinhit. However, it was not because of their ability to adapt to the new changes. It's merely due to the fact that they can land new clients. Because The big "G" has included a mountain of comlex regulations to their search algorithm, these algo alterations have stopped most search engine optimization workers ability to rank websites. Even though this is sad for those Seos there's a much scary fact that is often overlooked. Unfortunately it is not only that these inferior agencies are not able to gain serach exposure for their client's businesses but the optimization processes which they are using are actually causing damage to those sites in the Google SERPs. However, what Seos rarely admit is that these seo agencies are not only failing their clients in the SERPs they are actually destroying their rankings and online reputation with Google! They are in fact using, not only outdated optimization tactics but are emplying, seo techniques that are dangerously damaging to the websites they are pretending to help. Only elite companies such as McGrath Enterprise Seo Outsourcing have been able to survive and flourish while a multitude of businesses have had to shut up shop. With search engine optimization seo services on the market that are centered upon over optimized EMK anchors many great client sites are literally one update away from being ruined by a google penalty. Unfortunately seo agencies that risk a penguin penalty for their clients leave their clients in a terrible online situation as no non-brand sites ie. non big brand names have recovered from a penguin penalty. Even though this kind of dangerous seo behaviour is common most business owners are totally unaware that it is happening. Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites. Seo companies from all around the globe tend to make claims for rankings that they simply cannot live up to. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition. Many of these companies do not worry that they cannot produce results because they simply recycle their client list taking on new clients as the disillusioned clients leave. It is truly unfortunate that some seo agencies wilfully perform seo techniques that they know do not work and can even harm their client's sites. What's more they look at their clients merely as a paycheck and are constantly actively looking for new clients because they know they will lose the ones they already have due to their poor seo practices. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. Be sure to investigate any seo agency you wish to use. Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties. Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for. Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked. When it comes to online marketing and especially Google seo ensure you always use authentic businesses like this or you be taking a big risk of damaging your Google rankings, reducing your internet earnings and your brand.
Storified by giddypan2267 · Thu, Sep 05 2013 05:11:14
Worse than useless because it costs the client money.
Michael McGrath owns and operates McGrath Enterprise Seo. The McGrath Team offer amazing tips and advice at the site seo services blog - http://www.mcgrathenterpriseseo.com/blog.
In addition 10s of thousands of workers who had previously been employed in the internet marketing industry have lost their jobs. Meantime the search engine giant Google raised their paid advertising revenue by 42% (what a co-incidence!.
Some seo agencies did survive Penguinhit. However, it was not because of their ability to adapt to the new changes. It's merely due to the fact that they can land new clients.
Because The big "G" has included a mountain of comlex regulations to their search algorithm, these algo alterations have stopped most search engine optimization workers ability to rank websites.
Even though this is sad for those Seos there's a much scary fact that is often overlooked.
Unfortunately it is not only that these inferior agencies are not able to gain serach exposure for their client's businesses but the optimization processes which they are using are actually causing damage to those sites in the Google SERPs.
However, what Seos rarely admit is that these seo agencies are not only failing their clients in the SERPs they are actually destroying their rankings and online reputation with Google! They are in fact using, not only outdated optimization tactics but are emplying, seo techniques that are dangerously damaging to the websites they are pretending to help.
Only elite companies such as McGrath Enterprise Seo Outsourcing have been able to survive and flourish while a multitude of businesses have had to shut up shop.
With search engine optimization seo services on the market that are centered upon over optimized EMK anchors many great client sites are literally one update away from being ruined by a google penalty. Unfortunately seo agencies that risk a penguin penalty for their clients leave their clients in a terrible online situation as no non-brand sites ie. non big brand names have recovered from a penguin penalty.
Even though this kind of dangerous seo behaviour is common most business owners are totally unaware that it is happening.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
Seo companies from all around the globe tend to make claims for rankings that they simply cannot live up to. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
Many of these companies do not worry that they cannot produce results because they simply recycle their client list taking on new clients as the disillusioned clients leave.
It is truly unfortunate that some seo agencies wilfully perform seo techniques that they know do not work and can even harm their client's sites. What's more they look at their clients merely as a paycheck and are constantly actively looking for new clients because they know they will lose the ones they already have due to their poor seo practices. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. Be sure to investigate any seo agency you wish to use.
Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked.
When it comes to online marketing and especially Google seo ensure you always use authentic businesses like this or you be taking a big risk of damaging your Google rankings, reducing your internet earnings and your brand.
