McDonald's Case Study

Overview

McDonald's has created a brand that is recognized all over the world, and in countries where people do not speak English. They are recognized by their famous golden arch and the famous slogan "I'm lovin it". They have created and have been embedded into pop-culture through numerous mediums of social media. McDonald's social media platforms expands to twitter, Facebook,youtube, and etc. 

The company has been able to put their name across the internet in order to solve the problems with the company and also to create new ideas in order to create innovations in perfecting their brand all over the world reaching their customers in any way possible to make McDonald's a better company. 

Summary

The social media platforms that are used most with McDonald's are the one's most people are using all over the world. The platforms consist of Facebook, Twitter, and YouTube. The content varies from complaints from the customers on the Facebook page, to images on Flickr about other items on the menu from different countries. The hub of McDonald'd would be the website being able to redirect customers to other social media outlets. 

This is an insight into how much effort McDonald's puts into social media in order to connect with customers from all over the world.
The main website links to all their social media outlets and also provides more than enough information regarding their products,  employment,charities, franchising  and much more.  

Problems With Social Media

The only negative connotation that exist for McDonald's within the social media realm is the reputation that has been created by customers. Such as, bad food, chicken heads, mouse tails, obesity, bad customer service, and the famous movie that made it all possible Super Size Me. The problem that had occurred on twitter with the McDStories hash tag was a major fail as well. McDonald's reputation bounces back and forth in the social media world, but since it is a world name brand it always bounces back.

Goals of the Company's Social Media Use

1. To sell products; 
2. To build the brand; 
3. To engage with customers and manage issues as they emerge.

 

Pros

-The platform gives you 5 more sub-platforms that are related to the McDonald's Facebook that include quality matters, what's new, play nice, local, and work here.
1.Quality Matters is the content provided to McDonald's lovers to know where their food is coming from. It provides an individual biography from the different suppliers and what they do to provide the food they produce for millions of people to enjoy. The three items are the  potato suppliers, the lettuce providers, and the meat providers. This assures the customers that their is food is made from fresh foods.
2.What's New is the content allows customers to know what new items are on the menu. They also have the ability to "like" certain items that are part of the new item choice. The have calories accounted for each item letting the customer what they are taking in. The Items also redirects you to the official McDonald's website to know more info about the item.
3.Play Nice is a platform used by the company to inform the people on Facebook to post "good" comments about their experiences with the restaurant food chain. Otherwise the content of the customer will be taken down from the Facebook page.
4.Local allows customers to put in their zip codes to know what is happening with the company in the area they live in. They include news feeds from charity events in the local area, Twitter feeds through the Facebook page, and video content as well. 5.Work Here allows for customers to be possibly employed by the company.   

-The Monopoly game is also a pro to get customers to buy food in order to win fabulous prizes.  

Cons

The negatives about having these individual platforms is that they are not as visible to locate unless you actually browse through everything on their Facebook page. Although McDonald's can provide an abundance of information the word of the customers are still more trust worthing than the company. The Play Nice platform takes away from bad experiences making the customer, or future customers not knowing what has gone wrong with McDonald's. The company only chooses content that will make them look better in the eyes of the customers. It is if the company is almost lying. The comments on the Facebook page, if it is a bad comment, will drive customers away from the company. An example is when people feel they are getting ripped off from the monopoly game  and are able to see comments before they are taken down changing their ideals about McDonald's  .