Storified by Thom Wong · Fri, Oct 19 2012 03:29:59
sometimes i forget how to english
COMM 101 The three biggest mistakes companies make when explaining a product online, according to Lisagor: 1// Companies Disrespect the Audience's Time "It's the Internet, not TV, so you could take all the time in the world. That doesn't mean you should. Put extra thought into how to explain yourself in the simplest way, show us you're mindful of our time, and we'll love you for it." 2// They Underestimate the Audience's Intelligence "Audiences are almost always smarter than you think. So let us meet you halfway to understand your concept. We'll feel healthy for having done the work, clever for having gotten the concept, and we'll love you for it." 3// They Follow a Formula "At each creative decision, ask whether you're doing it a certain way because that's the way you've seen it done before. If the answer is yes, then figure out if there's a better way. You'll stand apart from the rest, and we'll love you for it."
The summer was duller than usual, with 82% of normal sunshine for the UK overall. Provisionally, it was the fourth dullest summer in the series from 1929 and the dullest since 1987. Amounts were below average in June (70%), July (81%) and August (95%). Provisionally, it was the second dullest June across the UK and the second dullest July in eastern Scotland.
