Measuring Social: the inchworm & the nightingale

Painel com Kate Niederhoffer e Sam Gosling no SXSWi 201

Storified by Patricia Marinho · Sat, Mar 16 2013 18:52:41

Getting psyched for #psymeasure, using psychology to measure social #SXscout #SWSWi

— Mary Jo Behrman · Fri, Mar 15 2013 18:14:28

The theme of this talk is how you can use psychology to measure social media better #psymeasure #sxswi

— Sheldon Levine · Fri, Mar 15 2013 18:14:28

First try to understand what people are trying to do. #psymeasure #sxsw

— Marley Goudge · Fri, Mar 15 2013 18:14:28

Measuring personality, which is a well-established field, has similar challenges and complexity to measuring social. #psymeasure #SXscout

— Mary Jo Behrman · Fri, Mar 15 2013 18:14:28

What's the virtual version of ethnography? #psymeasure #SXscout #SWSW13

— Mary Jo Behrman · Fri, Mar 15 2013 18:14:29

Measurement should be comparable and comprehensive - how do we do that for social? #psymeasure #sxsw

— Dana Boone · Fri, Mar 15 2013 18:14:29

Get more info/replicate info to come up w/ a systematic approach & make sense if everything. Pull comprehensive research #psymeasure #SXSW

— Marley Goudge · Fri, Mar 15 2013 18:14:29

Reach, activity & engagement lead to strategy. Lots of activity+little engagement = content not working. Rethink content. #psymeasure #sxsw

— Marley Goudge · Fri, Mar 15 2013 18:14:29

Businesses in the social sphere are experimenting in the same way as psychologists, but it needs to be more systematic. #psymeasure #sxsw

— Dana Boone · Fri, Mar 15 2013 18:14:29

Businesses are on the right track for measuring social now by trying new things to figure out what really works #psymeasure #sxswi

— Sheldon Levine · Fri, Mar 15 2013 18:14:29

People throw in every metric +kitchen sink to count engagement. Be more rigorous in thinking before counting! #SXscout #psymeasure

— Mary Jo Behrman · Fri, Mar 15 2013 18:14:29

Intuition is not always spot on, so it's good to test in certain domains. #psymeasure #sxsw

— Amy Wilson · Fri, Mar 15 2013 18:14:29

You need to test your instincts/convictions & prove it #psymeasure #SXSW

— Marley Goudge · Fri, Mar 15 2013 18:14:29

DEBATE: Do you think a user's FB profile reps who they really are or who they want to be? #psymeasure

— Mary Jo Behrman · Fri, Mar 15 2013 18:14:29

Despite audience's intuition, research sez Facebook profiles better indication of real, not aspirational, self #psymeasure #sxsw

— Tim McDougall · Fri, Mar 15 2013 18:14:29

Psychologists evaluate what your room looks like to understand personality.Are social profiles similarly representative? #psymeasure #SWSWi

— Mary Jo Behrman · Fri, Mar 15 2013 18:14:30

Need important understanding of criteria analysis. What are you trying to measure/not measure? Make it very CLEAR. #SXSW #psymeasure

— Marley Goudge · Fri, Mar 15 2013 18:14:30

Psychologists and SM analysts have a similar problem: there's no concrete rules for what really indicates what #psymeasure #sxswi

— Sheldon Levine · Fri, Mar 15 2013 18:14:30

Do you have a measurement that is reproducible? Not just something cool looking. B/c that's what you really need #psymeasure #sxswi

— Sheldon Levine · Fri, Mar 15 2013 18:14:30

Measures need to be re-creatable. #psymeasure

— Mary Jo Behrman · Fri, Mar 15 2013 18:14:30