Syracuse University's Executive Director of Digital & Social Media, Kate Brodock, talks school's social media reach.
Storified by Rashaud Thomas · Tue, Mar 05 2013 07:49:27
Welcome to our #NewhouseSM4 guest speaker, Exec Dir. of Digital + Social Media at SU, @Just_Kate
Syracuse University's Social Media Beginnings
Social media at @SyracuseU started in alumni relations #NewhouseSM4 #groundup
Social media happened from the ground up within universities. @SyracuseU has only been around for 3yrs. @Just_Kate #NewhouseSM4
There are over 700 SM accounts associated with @syracuseu in some way. 1/3 are inactive. Challenge: streamline. #newhousesm4 @just_kate
Syracuse University's 2 Twitter Accounts
SU's two main twitter handles serve both on and off campus followers: @SUcampus and @SyracuseU #NewhouseSM4 @Just_Kate
Kate's Social Media Tips
Quality over quantity. Want all content to be valuable for the audience @just_kate #newhousesm4
Adding videos and photos are some ways to add valuable content across different social media avenues #NewhouseSM4
We look at not just shares & likes but click throughs as well. We want to ensure we are creating valuable content @Just_Kate #NewhouseSM4
Tweets that don't have something attached to them- a link #Instagram #vine - will not get clicked on @just_kate #newhousesm4
Visuals are very important. @SyracuseU rarely puts up posts without media link #NewhouseSM4
Facebook & Twitter
45-50% of the Syracuse University Facebook friends are alumni, not on campus @Just_Kate #NewhouseSM4
Facebook has @SyracuseU largest audience, but Twitter has most engagement & needs the most maintenance according to @Just_Kate #NewhouseSM4
