Lovette Construction | The experts at Lovette Construction are ready to help you reduce energy costs and make your home more beautiful and comfortable. We do kitchens, bathrooms.
Storified by AmmaJonson01 · Tue, Oct 07 2014 07:28:33
Lovette Construction | The experts at Lovette Construction are ready to help you reduce energy costs and make your home more beautiful and comfortable. We do kitchens, bathrooms.
Storified by AmmaJonson01 · Tue, Oct 07 2014 07:28:33
This article explains about things to consider in a single piece toilet and how to determine the price.
Storified by duncanflawer · Tue, Oct 07 2014 07:28:39
Whatever you call, toilet is an important item in a house. While the cost and the colour matters, how much water it uses & how well it flush will matter a lot. A good one piece toilet will conserve water & generates sufficient power to clean the bowl in just one flush. The 1st thing to do before purchasing it is to take the correct measurement from wall to the center of the bolt of the existing toilet. This can provide you with a rough measurement of the drain location. In most cases, the measurement is 12 inches which is a standard one. If the measurement is somewhere between 11 inches to 13 inches, you can be okay with the standard toilet. If the distance from the wall to the bolt center is 10 inches to 14 inches, you need to get one that is specific to the rough distance.
How to determine the price?
Before selecting the features in a one piece or a dual flush toilet, it is a very good idea to begin with the cost as whatever you select depends on the budget. There could be a huge cost difference in toilet based on the number of features offered. For around hundred and fifty dollarsyou can purchase a real brand piece. Features like comfort & elongated height can cost you a bit more. There are three basic designs – 1 piece, dual piece as well as a wall mount. 1 piece toilet is more expensive but offers a sleeker look &is very easy to clean as they have less crevices. 2 piece ones are very common & are competitive in price. They also provide the most options when buying them. Wall mounted ones are not common and are used to replace a wall mounted toilet as they need a different rough in all together. These are bit more expensive, but you get a built in bonus making them the only toilet you could sweep under. You also have an option to choose other accessories like shower head and door handle.
Does the bowl come in different designs?
There are 2 types of bowl shapes – round ones and the elongated ones. Elongated one piece toilet come with more options & they provide a bigger seat. It also consumes more space, and if there is a limited space than the round toilet then this may be the only option. Most elongated toilet takes about 2 inches more in the front than the round front toilet. It is always a good practice to take correct measurements before you purchase.
Author Resources:-
This article is written by Duncan Flawer. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clear your doubts on bath shower panel.
Storified by FIVB Volleyball · Tue, Oct 07 2014 07:28:40
While owning an expensive car by paying your hard earned money, it is natural for you to expect some quality time inside your car.
Storified by johnhrq89 · Wed, Oct 08 2014 08:02:08
Perfectionism is just fear in really good shoes -Elizabeth Gilbert, author of Eat Pray Love. Joelle Arlt www.happytobeme.tv body image blog
Storified by happytobemetv · Wed, Oct 08 2014 08:02:43
<p>Posted by <a href=\"http://moz.com/community/users/143993\">Paddy_Moogan</a></p><p> Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust. However, the fact that it's getting harder doesn't mean that it's dead. </p> <p> What does the future hold? </p> <p> I'm going to talk about links, but the truth is, the future isn't really about the links. It is far bigger than that. </p> <p> <em>Quick sidenote: I'm aware that doing a blog post about the future of link building the week of a <a href="http://searchengineland.com/google-penguin-refresh-may-come-early-next-week-204891">likely Penguin update</a> could leave me with egg on my face! But we'll see what happens.</em> </p> <p> Links will always be a ranking factor in some form or another. I can see the dials being turned down or off on certain aspects of links (more on that below) but I think they will always be there. Google is always looking for more data, more signals, more indicators of whether or not a certain page is a good result for a user at a certain moment in time. They will find them too, as we can see from <a href="http://www.seobythesea.com/2014/09/google-patent-watch-tv-as-ranking-signal/">patents such as this</a>. A natural consequence is that other signals may be diluted or even replaced as Google becomes smarter and understands the web and users a lot better. </p> <p> What this means for the future is that the links valued by Google will be the ones you get as a result of having a great product and great marketing. Essentially, links will be symptomatic of amazing marketing. Hat tip to <a href="http://moz.com/blog/8-step-plan-to-get-pr-driven-links">Jess Champion</a> who I've borrowed this term from. </p> <p> This isn't easy, but it shouldn't be. That's the point. </p> <p> To go a bit further, I think we also need to think about the bigger picture. In the grand scheme of things, there are so many more signals that Google can use which, as marketers, we need to understand and use to our advantage. Google is changing and we can't bury our heads in the sand and ignore what is going on. </p> <h4> A quick side note on spammy links</h4> <p> My background is a spammy one so I can't help but address this quickly. Spam will continue to work for short-term hits and churn and burn websites. I've talked before about <a href="http://www.paddymoogan.com/2013/03/07/blackhat-vs-whitehat-seo-my-opinion/">my position on this</a> so I won't go into too much more detail here. I will say though that those people who are in the top 1% of spammers will continue to make money, but even for them, it will be hard to maintain over a long period of time. </p> <p> Let's move onto some more of the detail around my view of the future by first looking at the past and present. </p> <h2>What we've seen in the past</h2> <p> <strong>Google didn't understand links.</strong> </p> <p> The fundamental issue that Google had for a long, long time was that they didn't understand enough about links. They didn't understand things such as: </p> <ul> <li>How much to trust a link</li> <li>Whether a link was truly editorially given or not</li> <li>Whether a link was paid for or not</li> <li>If a link was genuinely high quality (PageRank isn't perfect)</li> <li>How relevant a link was</li> </ul> <p> Whilst they still have work to do on all of these, they have gotten much better in recent years. At one time, a link was a link and it was pretty much a case of whoever had the most links, won. I think that for a long time, Google was trying very hard to understand links and find which ones were high quality, but there was so much noise that it was very difficult. I think that eventually they realised that they had to attack the problem from a different angle and <a href="http://googlewebmastercentral.blogspot.co.uk/2012/04/another-step-to-reward-high-quality.html">Penguin</a> came along. So instead of focusing on finding the "good" signals of links, they focused on finding the "bad" signals and started to take action on them. This didn't fix everything, but it did enough to shock our industry into moving away from certain tactics and therefore, has probably helped reduce a lot of the noise that Google was seeing. </p> <h2>What we're seeing right now</h2> <p> <strong>Google is understanding more about language.</strong> </p> <p> Google is getting better at understanding everything. <a href="http://searchengineland.com/google-hummingbird-172816">Hummingbird</a> was just the start of what Google hopes to achieve on this front and it stands to reason that the same kind of technology that helps the following query work, will also help Google understand links better. </p> <p style="text-align: center;"> <img src="http://d2v4zi8pl64nxt.cloudfront.net/future-of-link-building/5433180e7c6487.35919115.png" width="624px;" height="543px;"> </p> <p> Not many people in the search industry said much when <a href="http://techcrunch.com/2012/12/14/ray-kurzweil-joins-google-as-engineering-director-focusing-on-machine-learning-and-language-tech/">Google hired this guy back in 2012</a>. We can be pretty sure that it's partly down to his work that we're seeing the type of understanding of language that we are. His work has only just begun, though, and I think we'll see more queries like the one above that just shouldn't work, but they do. I also think we'll see more instances of Googlers not knowing why something ranks where it does. </p> <p> <strong>Google is understanding more about people.</strong> </p> <p> I talk about this a little more below but to quickly summarise here, Google is learning more about us all the time. It can seem creepy, but the fact is that Google wants as much data as possible from us so that they can serve more relevant search results—and advertising of course. They are understanding more that the keywords we type into Google may not actually be what we want to find, nor are those keywords enough to find what we really want. Google needs more context. </p> <p> Tom Anthony has <a href="http://moz.com/blog/from-keywords-to-contexts-the-new-query-model">talked about this extensively</a> so I won't go into loads more detail. But to bring it back to link building, it is important to be aware of this because it means that there are more and more signals that could mean the dial on links gets turned down a bit more. </p> <p> <img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5434018173fcf5.01765624.jpg" alt="" style="display: block; margin: auto;"> </p> <h2>Some predictions about the future</h2> <p> I want to make a few things more concrete about my view of the future for link building, so let's look at a few specifics. </p> <h3>1. Anchor text will matter less and less</h3> <p> Anchor text as a ranking signal was always something that works well in theory but not in reality. Even in my early days of link building, I couldn't understand why Google put so much weight behind this one signal. My main reason for this view was that using exact match keywords in a link was not natural for most webmasters. I'd go as far as to say the only people who used it were SEOs! </p> <p> I'm don't think we're at a point yet where anchor text as a ranking signal is dead and it will take some more time for Google to turn down the dial. But we definitely are at a point where you can get hurt pretty badly if you have too much commercial anchor text in your link profile. It just isn't natural. </p> <p> In the future, Google won't need this signal. They will be much better at understanding the content of a page and importantly, the context of a page. </p> <h3>2. Deep linking will matter less and less</h3> <p> I was on the fence about this one for a long time but the more I think about it, the more I can see this happening. I'll explain my view here by using an example. </p> <p> Let's imagine you're an eCommerce website and you sell laptops. Obviously each laptop you sell will have its own product page and if you sell different types, you'll probably have category pages too. With a products like laptops, chances are that other retailers sell the same ones with the same specifications and probably have very similar looking pages to yours. How does Google know which one to rank better than others? </p> <p> Links to these product pages can work fine but in my opinion, is a bit of a crude way of working it out. I think that Google will get better at understanding the subtle differences in queries from users which will naturally mean that deep links to these laptop pages will be one of many signals they can use. </p> <h4> Take these queries:</h4> <p> <em> "laptop reviews"</em> </p> <p style="margin-left: 20px;"> Context: I want to buy a laptop but I don't know which one. </p> <p> <em> "asus laptop reviews"</em> </p> <p style="margin-left: 20px;"> Context: I like the sound of Asus, I want to read more about their laptops. </p> <p> <em> "sony laptop reviews"</em> </p> <p style="margin-left: 20px;"> Context: I also like the sound of Sony, I want to read more about their laptops. </p> <p> <em> "sony vs asus laptop"</em> </p> <p style="margin-left: 20px;"> Context: I'm confused, they both sound the same so I want a direct comparison to help me decide. </p> <p> <em> "asus laptop"</em> </p> <p style="margin-left: 20px;"> Context: I want an Asus laptop. </p> <p> You can see how the mindset of the user has changed over time and we can easily imagine how the search results will have changed to reflect this. Google already understand this. There are other signals coming into play here too though, what about these bits of additional information that Google can gather about us: </p> <ul> <li><strong>Location</strong>: I'm on a bus in London, I may not want to buy a £1,000 laptop right now but I'll happily research them.</li> <li><strong>Device</strong>: I'm on my iPhone 6, I may not want to input credit card details into it and I worry that the website I'm using won't work well on a small screen.</li> <li><strong>Search history</strong>: I've searched for laptops before and visited several retailers, but I keep going back to the same one as I've ordered from them before.</li> </ul> <p> These are just a few that are easy for us to imagine Google using. There are loads more that Google could look at, not to mention signals from the retailers themselves such as secure websites, user feedback, 3rd party reviews, trust signals etc. </p> <p> When you start adding all of these signals together, it's pretty easy to see why links to a specific product page may not be the strongest signal for Google to use when determining rankings. </p> <p> <strong>Smaller companies will be able to compete more.</strong> </p> <p> One of the things I loved about SEO when I first got into it was the fact that organic search felt like a level playing field. I knew that with the right work, I could beat massive companies in the search results and not have to spend a fortune doing it. Suffice to say, things have changed quite a bit now and there are some industries where you stand pretty much zero chance of competing unless you have a very big budget to spend and a great product. </p> <p> I think we will see a shift back in the other direction and smaller companies with fewer links will be able to rank for certain types of queries with a certain type of context. As explained above, context is key and allows Google to serve up search results that meet the context of the user. This means that massive brands are not always going to be the right answer for users and Google have to get better at understanding this. Whether a company is classified as a "brand" or not can be subjective. My local craft beer shop in London is the only one in the world and if you were to ask 100 people if they'd heard of it, they'd all probably say no. But it's a brand to me because I love their products, their staff are knowledgeable and helpful, their marketing is cool and I'd always recommend them. </p> <p> Sometimes, showing the website of this shop above bigger brands in search results is the right thing to do for a user. Google need lots of additional signals beyond "branding" and links in order to do this but I think they will get them. </p> <h2>What all of this means for us</h2> <p> Predicting the future is hard, knowing what to do about it is pretty hard too! But here are some things that I think we should be doing. </p> <ol> <li><strong>Ask really hard questions</strong><br> Marketing is hard. If you or your client wants to compete and win customers, then you need to be prepared to ask really hard questions about the company. Here are just a few that I've found difficult when talking to clients: <ul> <li>Why does the company exist? (A good answer has nothing to do with making money)</li> <li>Why do you deserve to rank well in Google?</li> <li>What makes you different to your competitors?</li> <li>If you disappeared from Google tomorrow, would anyone notice?</li> <li>Why do you deserve to be linked to?</li> <li>What value do you provide for users?</li> </ul> <p> The answers to these won't always give you that silver bullet, but they can provoke conversations that make the client look inwardly and at why they should deserve links and customers. These questions are hard to answer, but again, that's the point. </p> </li> <li><strong>Stop looking for scalable link building tactics </strong> <p> Seriously, just stop. Anything that can be scaled tends to lose quality and anything that scales is likely to be targeted by the Google webspam team at some point. A <a href="https://www.distilled.net/resources/how-axl-rose-ended-up-commenting-on-our-creative-piece/">recent piece of content</a> we did at Distilled has so far generated links from over 700 root domains—we did NOT send 700 outreach emails! This piece took on a life of its own and generated those links after some promotion by us, but at no point did we worry about scaling outreach for it. </p> </li> <li><strong>Start focusing on doing marketing that users love </strong> <p> I'm not talking necessarily about you doing the next <a href="https://www.youtube.com/watch?v=M7FIvfx5J10">Volvo ad</a> or to be the next <a href="https://www.youtube.com/watch?v=owGykVbfgUE">Old Spice guy</a>. If you can then great, but these are out of reach for most of us.That doesn't mean you can't do marketing that people love. I often look at companies like <a href="http://www.brewdog.com/">Brewdog</a> and <a href="http://thehawksmoor.com/">Hawksmoor</a> who do <a href="http://www.brewdog.com/blog-article/sorrynotsorry">great marketing</a> around their products but in a way that has personality and appeal. They don't have to spend millions of dollars on celebrities or TV advertising because they have a great product and a fun marketing message. They have value to add which is the key, they don't need to worry about link building because they get them naturally by doing cool stuff. </p> <p> Whilst I know that "doing cool stuff" isn't particularly actionable, I still think it's fair to say that marketing needs to be loved. In order to do marketing that people love, you need to have some fun and focus on adding value. </p> </li> <li><strong>Don't bury your head in the sand </strong> <p> The worst thing you can do is ignore the trends and changes taking place. Google is changing, user expectations and behaviours are changing, our industry is changing. As an industry, we've adapted very well over the last few years. We have to keep doing this if we're going to survive. </p> <p> Going back to link building, you need to accept that this stuff is really hard and building the types of links that Google value is hard. </p> </li> </ol> <h2>In summary</h2> <p> Links aren't going anywhere. But the world is changing and we have to focus on what truly matters: marketing great products and building a loyal audience. </p><br /><p><a href="http://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p>
Storified by hiredinaweek · Wed, Oct 08 2014 08:02:58
Storified by chenfeibbb · Wed, Oct 08 2014 08:03:13
Properly, if there's another thing you can say about the automobile industry, it is that they realize whom they're marketing to.
Storified by jenearasenko · Wed, Oct 08 2014 08:03:18
<p>Posted by <a href=\"http://moz.com/community/users/143993\">Paddy_Moogan</a></p><p> Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust. However, the fact that it's getting harder doesn't mean that it's dead. </p> <p> What does the future hold? </p> <p> I'm going to talk about links, but the truth is, the future isn't really about the links. It is far bigger than that. </p> <p> <em>Quick sidenote: I'm aware that doing a blog post about the future of link building the week of a <a href="http://searchengineland.com/google-penguin-refresh-may-come-early-next-week-204891">likely Penguin update</a> could leave me with egg on my face! But we'll see what happens.</em> </p> <p> Links will always be a ranking factor in some form or another. I can see the dials being turned down or off on certain aspects of links (more on that below) but I think they will always be there. Google is always looking for more data, more signals, more indicators of whether or not a certain page is a good result for a user at a certain moment in time. They will find them too, as we can see from <a href="http://www.seobythesea.com/2014/09/google-patent-watch-tv-as-ranking-signal/">patents such as this</a>. A natural consequence is that other signals may be diluted or even replaced as Google becomes smarter and understands the web and users a lot better. </p> <p> What this means for the future is that the links valued by Google will be the ones you get as a result of having a great product and great marketing. Essentially, links will be symptomatic of amazing marketing. Hat tip to <a href="http://moz.com/blog/8-step-plan-to-get-pr-driven-links">Jess Champion</a> who I've borrowed this term from. </p> <p> This isn't easy, but it shouldn't be. That's the point. </p> <p> To go a bit further, I think we also need to think about the bigger picture. In the grand scheme of things, there are so many more signals that Google can use which, as marketers, we need to understand and use to our advantage. Google is changing and we can't bury our heads in the sand and ignore what is going on. </p> <h4> A quick side note on spammy links</h4> <p> My background is a spammy one so I can't help but address this quickly. Spam will continue to work for short-term hits and churn and burn websites. I've talked before about <a href="http://www.paddymoogan.com/2013/03/07/blackhat-vs-whitehat-seo-my-opinion/">my position on this</a> so I won't go into too much more detail here. I will say though that those people who are in the top 1% of spammers will continue to make money, but even for them, it will be hard to maintain over a long period of time. </p> <p> Let's move onto some more of the detail around my view of the future by first looking at the past and present. </p> <h2>What we've seen in the past</h2> <p> <strong>Google didn't understand links.</strong> </p> <p> The fundamental issue that Google had for a long, long time was that they didn't understand enough about links. They didn't understand things such as: </p> <ul> <li>How much to trust a link</li> <li>Whether a link was truly editorially given or not</li> <li>Whether a link was paid for or not</li> <li>If a link was genuinely high quality (PageRank isn't perfect)</li> <li>How relevant a link was</li> </ul> <p> Whilst they still have work to do on all of these, they have gotten much better in recent years. At one time, a link was a link and it was pretty much a case of whoever had the most links, won. I think that for a long time, Google was trying very hard to understand links and find which ones were high quality, but there was so much noise that it was very difficult. I think that eventually they realised that they had to attack the problem from a different angle and <a href="http://googlewebmastercentral.blogspot.co.uk/2012/04/another-step-to-reward-high-quality.html">Penguin</a> came along. So instead of focusing on finding the "good" signals of links, they focused on finding the "bad" signals and started to take action on them. This didn't fix everything, but it did enough to shock our industry into moving away from certain tactics and therefore, has probably helped reduce a lot of the noise that Google was seeing. </p> <h2>What we're seeing right now</h2> <p> <strong>Google is understanding more about language.</strong> </p> <p> Google is getting better at understanding everything. <a href="http://searchengineland.com/google-hummingbird-172816">Hummingbird</a> was just the start of what Google hopes to achieve on this front and it stands to reason that the same kind of technology that helps the following query work, will also help Google understand links better. </p> <p style="text-align: center;"> <img src="http://d2v4zi8pl64nxt.cloudfront.net/future-of-link-building/5433180e7c6487.35919115.png" width="624px;" height="543px;"> </p> <p> Not many people in the search industry said much when <a href="http://techcrunch.com/2012/12/14/ray-kurzweil-joins-google-as-engineering-director-focusing-on-machine-learning-and-language-tech/">Google hired this guy back in 2012</a>. We can be pretty sure that it's partly down to his work that we're seeing the type of understanding of language that we are. His work has only just begun, though, and I think we'll see more queries like the one above that just shouldn't work, but they do. I also think we'll see more instances of Googlers not knowing why something ranks where it does. </p> <p> <strong>Google is understanding more about people.</strong> </p> <p> I talk about this a little more below but to quickly summarise here, Google is learning more about us all the time. It can seem creepy, but the fact is that Google wants as much data as possible from us so that they can serve more relevant search results—and advertising of course. They are understanding more that the keywords we type into Google may not actually be what we want to find, nor are those keywords enough to find what we really want. Google needs more context. </p> <p> Tom Anthony has <a href="http://moz.com/blog/from-keywords-to-contexts-the-new-query-model">talked about this extensively</a> so I won't go into loads more detail. But to bring it back to link building, it is important to be aware of this because it means that there are more and more signals that could mean the dial on links gets turned down a bit more. </p> <p> <img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5434018173fcf5.01765624.jpg" alt="" style="display: block; margin: auto;"> </p> <h2>Some predictions about the future</h2> <p> I want to make a few things more concrete about my view of the future for link building, so let's look at a few specifics. </p> <h3>1. Anchor text will matter less and less</h3> <p> Anchor text as a ranking signal was always something that works well in theory but not in reality. Even in my early days of link building, I couldn't understand why Google put so much weight behind this one signal. My main reason for this view was that using exact match keywords in a link was not natural for most webmasters. I'd go as far as to say the only people who used it were SEOs! </p> <p> I'm don't think we're at a point yet where anchor text as a ranking signal is dead and it will take some more time for Google to turn down the dial. But we definitely are at a point where you can get hurt pretty badly if you have too much commercial anchor text in your link profile. It just isn't natural. </p> <p> In the future, Google won't need this signal. They will be much better at understanding the content of a page and importantly, the context of a page. </p> <h3>2. Deep linking will matter less and less</h3> <p> I was on the fence about this one for a long time but the more I think about it, the more I can see this happening. I'll explain my view here by using an example. </p> <p> Let's imagine you're an eCommerce website and you sell laptops. Obviously each laptop you sell will have its own product page and if you sell different types, you'll probably have category pages too. With a products like laptops, chances are that other retailers sell the same ones with the same specifications and probably have very similar looking pages to yours. How does Google know which one to rank better than others? </p> <p> Links to these product pages can work fine but in my opinion, is a bit of a crude way of working it out. I think that Google will get better at understanding the subtle differences in queries from users which will naturally mean that deep links to these laptop pages will be one of many signals they can use. </p> <h4> Take these queries:</h4> <p> <em> "laptop reviews"</em> </p> <p style="margin-left: 20px;"> Context: I want to buy a laptop but I don't know which one. </p> <p> <em> "asus laptop reviews"</em> </p> <p style="margin-left: 20px;"> Context: I like the sound of Asus, I want to read more about their laptops. </p> <p> <em> "sony laptop reviews"</em> </p> <p style="margin-left: 20px;"> Context: I also like the sound of Sony, I want to read more about their laptops. </p> <p> <em> "sony vs asus laptop"</em> </p> <p style="margin-left: 20px;"> Context: I'm confused, they both sound the same so I want a direct comparison to help me decide. </p> <p> <em> "asus laptop"</em> </p> <p style="margin-left: 20px;"> Context: I want an Asus laptop. </p> <p> You can see how the mindset of the user has changed over time and we can easily imagine how the search results will have changed to reflect this. Google already understand this. There are other signals coming into play here too though, what about these bits of additional information that Google can gather about us: </p> <ul> <li><strong>Location</strong>: I'm on a bus in London, I may not want to buy a £1,000 laptop right now but I'll happily research them.</li> <li><strong>Device</strong>: I'm on my iPhone 6, I may not want to input credit card details into it and I worry that the website I'm using won't work well on a small screen.</li> <li><strong>Search history</strong>: I've searched for laptops before and visited several retailers, but I keep going back to the same one as I've ordered from them before.</li> </ul> <p> These are just a few that are easy for us to imagine Google using. There are loads more that Google could look at, not to mention signals from the retailers themselves such as secure websites, user feedback, 3rd party reviews, trust signals etc. </p> <p> When you start adding all of these signals together, it's pretty easy to see why links to a specific product page may not be the strongest signal for Google to use when determining rankings. </p> <p> <strong>Smaller companies will be able to compete more.</strong> </p> <p> One of the things I loved about SEO when I first got into it was the fact that organic search felt like a level playing field. I knew that with the right work, I could beat massive companies in the search results and not have to spend a fortune doing it. Suffice to say, things have changed quite a bit now and there are some industries where you stand pretty much zero chance of competing unless you have a very big budget to spend and a great product. </p> <p> I think we will see a shift back in the other direction and smaller companies with fewer links will be able to rank for certain types of queries with a certain type of context. As explained above, context is key and allows Google to serve up search results that meet the context of the user. This means that massive brands are not always going to be the right answer for users and Google have to get better at understanding this. Whether a company is classified as a "brand" or not can be subjective. My local craft beer shop in London is the only one in the world and if you were to ask 100 people if they'd heard of it, they'd all probably say no. But it's a brand to me because I love their products, their staff are knowledgeable and helpful, their marketing is cool and I'd always recommend them. </p> <p> Sometimes, showing the website of this shop above bigger brands in search results is the right thing to do for a user. Google need lots of additional signals beyond "branding" and links in order to do this but I think they will get them. </p> <h2>What all of this means for us</h2> <p> Predicting the future is hard, knowing what to do about it is pretty hard too! But here are some things that I think we should be doing. </p> <ol> <li><strong>Ask really hard questions</strong><br> Marketing is hard. If you or your client wants to compete and win customers, then you need to be prepared to ask really hard questions about the company. Here are just a few that I've found difficult when talking to clients: <ul> <li>Why does the company exist? (A good answer has nothing to do with making money)</li> <li>Why do you deserve to rank well in Google?</li> <li>What makes you different to your competitors?</li> <li>If you disappeared from Google tomorrow, would anyone notice?</li> <li>Why do you deserve to be linked to?</li> <li>What value do you provide for users?</li> </ul> <p> The answers to these won't always give you that silver bullet, but they can provoke conversations that make the client look inwardly and at why they should deserve links and customers. These questions are hard to answer, but again, that's the point. </p> </li> <li><strong>Stop looking for scalable link building tactics </strong> <p> Seriously, just stop. Anything that can be scaled tends to lose quality and anything that scales is likely to be targeted by the Google webspam team at some point. A <a href="https://www.distilled.net/resources/how-axl-rose-ended-up-commenting-on-our-creative-piece/">recent piece of content</a> we did at Distilled has so far generated links from over 700 root domains—we did NOT send 700 outreach emails! This piece took on a life of its own and generated those links after some promotion by us, but at no point did we worry about scaling outreach for it. </p> </li> <li><strong>Start focusing on doing marketing that users love </strong> <p> I'm not talking necessarily about you doing the next <a href="https://www.youtube.com/watch?v=M7FIvfx5J10">Volvo ad</a> or to be the next <a href="https://www.youtube.com/watch?v=owGykVbfgUE">Old Spice guy</a>. If you can then great, but these are out of reach for most of us.That doesn't mean you can't do marketing that people love. I often look at companies like <a href="http://www.brewdog.com/">Brewdog</a> and <a href="http://thehawksmoor.com/">Hawksmoor</a> who do <a href="http://www.brewdog.com/blog-article/sorrynotsorry">great marketing</a> around their products but in a way that has personality and appeal. They don't have to spend millions of dollars on celebrities or TV advertising because they have a great product and a fun marketing message. They have value to add which is the key, they don't need to worry about link building because they get them naturally by doing cool stuff. </p> <p> Whilst I know that "doing cool stuff" isn't particularly actionable, I still think it's fair to say that marketing needs to be loved. In order to do marketing that people love, you need to have some fun and focus on adding value. </p> </li> <li><strong>Don't bury your head in the sand </strong> <p> The worst thing you can do is ignore the trends and changes taking place. Google is changing, user expectations and behaviours are changing, our industry is changing. As an industry, we've adapted very well over the last few years. We have to keep doing this if we're going to survive. </p> <p> Going back to link building, you need to accept that this stuff is really hard and building the types of links that Google value is hard. </p> </li> </ol> <h2>In summary</h2> <p> Links aren't going anywhere. But the world is changing and we have to focus on what truly matters: marketing great products and building a loyal audience. </p><br /><p><a href="http://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p>
Storified by cooka819 · Wed, Oct 08 2014 08:03:20
Storified by christineb525 · Wed, Oct 08 2014 08:03:23
BIMA D-Day is a day for schools and colleges to get involved with the UK's digital industry. We follow what the schools - and the agencies - get up to on 8 October 2014 in this blog. Post with #BimadDay for the chance to be included
Storified by thedrum · Wed, Oct 08 2014 08:03:30
Looking forward to #BIMADday with @BentleyWoodSch and hoping to inspire the next gen to take up #digital careers: http://t.co/b7TK9JyBWi
Today we're heading back to school for @BIMADDay hoping to inspire, enthuse and excite young people about the #digital industry! #BIMADDay
We are taking part in @BIMADDay today. Let’s get the next generation excited about digital. Enjoy the day @NickiHarlow #BIMADday
Exciting to hear about #BIMADDay - schools/colleges learning about the digital industry - it's our future! @TheDrum @BIMADDay
Good luck to Miss @figandy as she swaps @7thingsmedia to teach @DaubeneyAcademy about digital as part of #BimaDday http://t.co/gKVnfiWSCF
Beautiful sunny day in Leeds @KatePickering @lorenaliberti @thomassquire heading off to share some creative juiciness at #BIMADDay
I'll be tweeting all day from @whertscollege with updates from our #BIMADDay
Happy #BIMADDay! We're off to #Edmonton to take on @BIMA's digital challenges with the students at Aylward Academy.
We are heading to @HackneyCC w/ @brightlemon, @thaneryland @Communicatemag & @SkillsetSSC for #BIMADDay today! We can't wait!
we're super excited to be part of the @BIMA #BIMADDay today! @BenDoran will be getting techy with the kids at @ArtsEdLondon
Good luck to everyone doing #BIMADDay today. Go inspire our young digital talent.
Good luck to all our wonderful agencies going back to school today! #BIMADDAY #newkidontheblock
Got really inspired today, going to look into more events and hopefully contributing to the digital industry in Bournemouth #BIMADDay
Great advice! "@BIMADDay: "You can never be too overqualified in digital" - @andy_head CEO of @adido #BIMADDay"
"You can never be too overqualified in digital" - @andy_head CEO of @adido #BIMADDay
So what are employers looking for? With lots of opportunities, young people are struggling to decide what road to take #BIMADDay
Trying out flickr integration
Storified by Happy News · Wed, Oct 08 2014 08:03:47
Our research team proactively identifies worldwide social and urban innovations to address cities challenges. This is a selection of the research process and findings.
Storified by Citymart.com · Wed, Oct 08 2014 08:03:54
Storified by ishanwadia321 · Wed, Oct 15 2014 08:39:38
CRJ301 Entire Course For more course tutorials visit www.crj301.com CRJ 301 Week 1 DQ 1 Juvenile Justice - Putting itin Perspective CRJ 301 Week 1 DQ 2 Juvenile Rights and theCourts CRJ 301 Week 2 DQ 1 Reality Meets the Theoretical CRJ 301 Week 2 DQ 2 Rights of Juveniles CRJ 301 Week 2 Juvenile Crime PowerPoint CRJ 301 Week 3 DQ 1 The Role of Juvenile Courts CRJ 301 Week 3 DQ 2 The Changing Role ofProbation CRJ 301 Week 3 Journal Article Review CRJ 301 Week 4 DQ 1 Goals of Juvenile Confinement CRJ 301 Week 4 DQ 2 Special Populations - AChallenge to Juvenile Justice CRJ 301 Week 4 Journal Article Review CRJ 301 Week 5 DQ 1 Competing for Limited Funding CRJ 301 Week 5 DQ 2 Connecting the Dots - What isan Effective Program CRJ 301 Week 5 Final Paper
Storified by CharlesMaxwell · Wed, Oct 15 2014 08:39:39
GLG 220 Entire Course
Storified by peace154 · Wed, Oct 15 2014 08:39:44
Sir James Bevan KCMG. Follow @HCJamesBevan on Twitter.
Storified by UK in India · Wed, Oct 15 2014 08:39:43
Welcome to @sajidjavid, Secretary of State for Culture, Media & Sport arriving today for his first official visit to #India. #UKIndia @DCMS
Welcome to Vince Cable, Secretary of State for Business, arriving today for an important visit to India. #BusinessisGREAT #UKIndia @bisgovuk
Good news on #UK #economy: 6th consecutive quarter of growth, unemployment lowest since 2008. @bisgovuk @UKTI @GREATBritain
Warm meeting just now with Patricia Hewitt @UKIBC Chair. We're working closely together to support #UK/#India #business. @UKTI_India
Just back from briefing #UK government & business in #London. Much interest in #India and PM Modi. @PMOIndia @narendramodi @UKinIndia
Congratulations to #India on successful #Mars mission. #Mangalyaan @isro @MarsOrbiter
#India’s place in the future world order – my speech at the National #Defence College today http://t.co/cbvRqPIfp9. @UKinIndia @DefenceHQ
Meeting with my senior leadership team to discuss the year ahead. It’ll be exciting. @UKinIndia #UKIndia
Called on Commerce Minister @nsitharaman to discuss the @wto talks & other matters of mutual interest. @CimGOI @UKinIndia @UKTI_India
Hosting lunch for @BlavatnikSchool @UniofOxford. Their aim: a world better led, served and governed. #Education @GREATBritain
Climate change is for real. We have to act here & now http://t.co/fXuuYOQiGa. #ClimateDiploDay #climateaction @UKinIndia @DECCgovuk
Get highly professional sunrooms by Trautvetter Construction in Quincy, IL. Schedule an appointment now at (217) 242-7833 and forget your problems!
Storified by carlmarquez117 · Wed, Oct 15 2014 08:39:59
Feng Shui (fung-shway) is discovering of ways to organize your functioning area or your house to match your way website of living. This research study
Storified by vannessaba383 · Wed, Oct 15 2014 08:40:03
Storified by shaketricks · Wed, Oct 15 2014 08:40:08