For more course tutorials visit
www.shoptutorial.com
1) Total customer
satisfaction is the general feeling of pleasure or disappointment that results
from comparing perceived performance to expectations. To achieve total customer
satisfaction, organizations need to_____________.
2) ________ consists
of people, equipment, and procedures to gather, sort, analyze, evaluate, and
distribute needed, timely, and accurate information to marketing decision
makers.
3) A company can take
several steps to improve the quality of its marketing intelligence. If the
company purchases competitive products for study, attends open houses and trade
shows, and reads competitors’ published reports and stockholder information,
the company is using ________ to improve the quality of its marketing
intelligence.
STR 581 Final Exam Guide 2
For more course tutorials visit
www.shoptutorial.com
1) A ________ is a set of procedures and
sources managers use to obtain everyday information about developments in the
marketing environment.
2) ________ is the difference between the
prospective customer’s evaluation of all the benefits and all the costs of an
offering and the perceived alternatives.
Failure avoidance rate
3) A(n) ________ is any good, service, or
idea that is perceived by someone as new.
4) A company can take several steps to
improve the quality of its marketing intelligence. If the company purchases
competitive products for study, attends open houses and trade shows, and reads
competitors’ published reports and stockholder information, the company is
using ________ to improve the quality of its marketing intelligence.
intermediaries
STR 581 Final Exam Guide 3
For more course tutorials visit
www.shoptutorial.com
1)
3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the
innovation process.
2)
________ is the difference between the prospective customer’s evaluation of all
the benefits and all the costs of an offering and the perceived alternatives.
3)
A company can take several steps to improve the quality of its marketing
intelligence. If the company purchases competitive products for study, attends
open houses and trade shows, and reads competitors’ published reports and
stockholder information, the company is using ________ to improve the quality
of its marketing intelligence.
4)
Most established companies focus on ________ when it comes to innovation.
STR 581 Final Exam Guide 4
For more course tutorials visit
www.shoptutorial.com
1) ________
consists of people, equipment, and procedures to gather, sort, analyze,
evaluate, and distribute needed, timely, and accurate information to marketing
decision makers.
2) 3M,
Hewlett-Packard, Lego, and other companies use the ________ to manage the
innovation process.
3) ________ is
the difference between the prospective customer’s evaluation of all the
benefits and all the costs of an offering and the perceived alternatives.
4) A company
can take several steps to improve the quality of its marketing intelligence. If
the company purchases competitive products for study, attends open houses and
trade shows, and reads competitors’ published reports and stockholder
information, the company is using ________ to improve the quality of its
marketing intelligence.